Road ,News
JUN 01st 2023

Ethan Jupp

Kia’s glow‑up – from cheap alternative to desirable innovator

Is it fair to say that no car marque has undergone quite such an image and product transformation in recent memory, as Kia? Twenty years ago, someone at the then-cheap and semi-cheerful Korean car manufacturer, decided enough was enough. The gawky-looking, plastic-ey imports sold as basic low-pound transport had to change and the brand had to evolve.

KIa's new flagship, the EV9.


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