Road ,News
AUG 27th 2021

Gary Axon

The tricky art of badge engineering | Axon’s Automotive Anorak

Following the formation earlier this year of Stellantis – the new custodian of 14 disparate car brands, formed out of the merger of the monolithic FCA (Fiat Chrysler Automobiles) and PSA (the Groupe Peugeot) to form the world’s fifth-largest motor company (behind the Volkswagen Group, Toyota, General Motors and Renault-Nissan) – a degree to product sharing and ‘badge engineering’ was somewhat inevitable sooner or later.


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