Road ,News
JUN 07th 2023
Erin Baker

Erin Baker

Why aren't women buying electric cars?

Women aren’t buying electric cars. Despite the product moving from one with a narrative around powertrains, chassis, suspension and other engineering terms steeped in industry jargon, to one with a far more consumer-friendly story about sustainability, carbon footprints and a cleaner lifestyle, the consumer gender gap is widening compared with the buying behaviours around combustion-engined cars. It makes no sense to observers – we know that women in any other area of life have historically been more engaged in buying sustainable products than men, just not cars.


Erin Baker

A former Motoring Editor at the Telegraph, Erin Baker combines a bike licence and race licence with a love of high-speed cars and penchant for embarrassingly low-speed crashes. Now she has two sons, she’s largely put her leathers to one side, preferring the cut and thrust of automotive industry debates and wondering which cars have Isofix…

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