JUL 14th 2017

Thank Frankel it's Friday: The car that saved Aston Martin

Many cars are credited with saving their company, some even rightly so. Would Lotus have survived in the 21st century had the Elise not come along? It seems highly unlikely. The New Class BMWs of the early 1960s brought salvation to the struggling Bavarian brand while the Porsche Boxster turned Porsche’s ship around in 1996 and set it on a course that in time and with the help of the Cayenne enabled it to become the most profitable car manufacturer in the world.

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