MAR 28th 2017

Dan Trent: Ford F100 – American temptation

Americans do like a truck, don't they! Fresh back from a launch event out in Arizona my attention was distracted from the job at hand by the sheer variety of pick-ups you see out there. Obviously, the dry desert air means rust doesn't kill off older cars like it might here, beaten up 70s trucks in sun-bleached two-tone paint appealing in their square-cut design and kitsch appeal. And you genuinely do see rusted hulks of 50s Fords and Chevys slowly decaying by the roadside, way past saving but still cool to stumble upon. 

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