Race ,Modern
JAN 11th 2024

Ethan Jupp

Mahindra has already "fired" its AI ambassador

Mahindra Formula E team has reversed its decision to ‘hire’ an AI virtual ambassador after less than two days following intense backlash and outcry from fans.

In a statement posted on Instagram this morning, Frederic Bertrand CEO & Team Principal of Mahindra said “Nurturing diversity, inclusion and innovation is at the heart of Mahindra Racing. Our AI Influencer programme was designed with this innovation in mind.

“Your comments hold tremendous value. We have listened, understood and decided to discontinue the project.”


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