The car is the brainchild of Chunk Vazirani. Vazirani himself has worked in design for Jaguar Land Rover and Rolls-Royce, but for the Shul he has set up his own eponymous company in Mumbai. However it's likely that, despite the Indian origins, Vazirani will build the car in the USA – likely in California, where Vazirani graduated from the Art Center.
Curiously, despite Vazirani's design credentials, he isn't the car's designer. That honour goes to Kazunori Yamauchi, the producer of the Gran Turismo series of video games. Indeed the car bears a number of nods to the game, with a Gran Turismo logo ahead of the turbine exhaust, and a plaque reading "Shul – Inspire Gran Turismo".
Vazirani also received backing from the Force India F1 team, and carries decals ahead of the rear wheels with the team's name and logo.
It's not the finished article yet, but Vazirani will continue to develop the car towards market