Now I didn’t say it was the best, but I did quite happily say it is the coolest. This is an opinion, of course, and one easily open to discourse and disagreement, but one that I am more than happy to back up with facts.
The Jimny is one of the most sought-after cars around. From the moment that this latest iteration was revealed to the world in June 2018 it has been a success the scale of which even Suzuki must not have anticipated in their wildest dreams. Indeed, so popular is it that Suzuki cannot physically build enough for import, which of course just heightens the need for one. The waiting list is longer than a year. For a Suzuki!
But why is it so popular? Well the first thing is the looks, there’s no point beating around the bush, this is a mini G-Wagen. Which is no bad thing of course. There’s a reason why the G-Class is still so enduringly popular today, even after such a long time in production with so little change. Similar to the Porsche 911, people love the original design, and still do, so why would you change it? The Jimny distils those rugged, back-to-basics looks into a tiny little SUV and then makes it actually back-to-basics. That’s reason two why the Jimny is the runaway success it has become – it’s is cheap. You can get a Jimny from just £15,999. That’s less than 16k for an impossible-to-get-hold-of, ultra-cool, mini-SUV.