Road ,News
JAN 05th 2023

Ethan Jupp

BMW i Vision Dee is a retro‑futuristic colour‑changing concept

BMW has come out guns blazing at CES 2023 with its i Vision Dee concept that can, among other things, change its colour. Retro yet futuristic, BMW is calling upon reinventions from its past, to define how it’s going to reinvent itself in the future. A Neue Klasse is coming in 2025 as it did in 1962, and BMW has shown us the Dee, or Digital Emotional Experience, to preview it.


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