Flagship Genesis G90 lands in Europe

That's a shame because it's a handsome-looking machine with a shut line-free front end, confident rear hunches and a rear end that looks part Hyundai Ioniq 6 streamliner, part Bentley Flying Spur. Its two-line headlights and Crest Grille are fast becoming trademarks of the brand.

Its luxury limo ambitions are even clearer from the inside, where Genesis tells us the G90 is a car that can "satisfy both customers who take the wheel themselves and those driven by chauffeurs".

You get the usual array of vast infotainment screens enveloped in a combination of posh leather, glass and wood trim pieces. Metal buttons aren't in short supply either but should make the Genesis easier to use on the move than more screen-biassed rivals like the Mercedes S-Class. 

The Genesis gets separately operated sunroofs in the front and back. Things get more limo-like in the back, where the G90 is available with a three-passenger bench with outer seats that recline electrically or in long–wheelbase form with two uber-luxurious chairs. All models get a 10.2-inch touchscreen on the backs of both front seats. 

Luxury gadgets include massaging seats, passenger doors that close electrically, remote parking, a head-up display, a 23-speaker Bang & Olufsen stereo and a fragrance dispenser. 

Backing up the luxurious interior is a creamy 390PS (287kW) 3.5-litre turbocharged V6 petrol engine that sends power to the rear (or all four) wheels via an eight-speed automatic gearbox. It returns just over 25mpg in the combined cycle. Long-wheel-base models get a mild-hybrid version of the same engine.

As if to consolidate the G90's luxury credentials, Genesis doesn't quote performance figures; instead, the press release mentions Chauffeur brake mode that allows you – or indeed your driver – to pull up to the lights as smoothly as possible. 

Camera-led air suspension should also help life pass by as smoothly as possible. It scans the road 100m ahead, priming the multi-chamber springs to best deal with the road surface, steep climbs and inclines. It's self-levelling, so the G90 should stay flat even with a heavy load.

Rear-wheel steer is another feature you'll welcome if you've tried to pilot a luxury barge through streets crawling with cars and people. It gives the G90 the turning circle of a mid-sized saloon and makes it more stable at speed.

Packed with sound-deadening, double-glazed windows and a noise-cancelling stereo, the Genesis should also be very quiet. 

If the G90 is a sales success in Germany, which has similar taste in cars to the UK, the big saloon will likely be bound for our shores. Expect a price tag that significantly undercuts the nearly £93,000 you'll need for a basic Mercedes S-Class.