NOV 18th 2016

Axon's Automotive Anorak: Plugging the gaps with posh pick‑ups

Well, it was inevitable I guess.  By now most of the prestige and premium European car brands have managed to occupy (or created) every known new car segment, from funky electric city cars to lumbering SUVs, irrespective of customer demand or otherwise. So, posh pick-up trucks have to be the next logical step to plug yet another market niche! 


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