The pair didn’t disclose if any of those people went on to buy an Arch, but with 20 or so of the $78,000 bikes already produced, the company is clearly on to something. So, other than the star names behind it (Hollinger is renowned in the world of custom motorcycles, having run LA County Choprods), what makes an Arch special?
For that, we need to rewind eight years to when a friend suggested Reeves contact Hollinger to see if he would make a modification to his Harley-Davidson. “I really just wanted to get a sissy bar [a backrest for a pillion rider] and asked if Gard would do it. He said no.”
Upon enquiring what Hollinger did do, Reeves was shown into the workshop, at which point his rejected sissy bar turned into a request to build a custom bike.
“Gard was kind enough to ask what I wanted, and ultimately over the course of time I realised I wanted a cruiser that you could ride. That’s where we got to know each other, as this bike was being built.”
What they ended up with was what the pair call a performance cruiser. “It was a cruiser with forward controls, but it handled like I’ve never experienced in a machine like that. So I asked Gard if he wanted to start a motorcycle company,” says Reeves.