Road, News
JUL 01st 2021
Erin Baker

Erin Baker

Car designers are predicting the future

Simon Humphries, global design boss of Lexus and Toyota, called for a “revolution of ideas” in automotive design earlier this year. Quizzed on the future of cars, he said “The answer no doubt lies in how we respond to the human desire to move freely. Unlike animals, whose movement is driven by basic needs such as food or shelter, humans have the freedom to follow their curiosity and seek out new learnings. In this way, the human desire to move is very deep”. If any comment, past or present, from a design boss, has better encapsulated the radical shift in the perception of what cars are all about going forwards, I haven’t seen it.

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