The Ateca is the car with which Cupra decided to launch as a standalone brand, back in 2018. It was a confusing move for a semi-independent performance brand, to start out with a version of the familiar Seat family crossover. Still, if you’re trying to stand out, doing so with the winds against you somewhat is even more impressive if you pull it off.
You know what, it sort of did. This was a new badge on a familiar face, with aggressive stylings over an already handsome car, with proven EA888 power under the bonnet. That it gave dads that had to sell their sportscars for a crossover a chance to still share glances with those that know answers much about the reasoning of this move, and the appeal of the brand. Obviously, it’s far from the Alpine rival a standalone brand like this could be capable of, but there is that ‘AMGs in the ‘80s’ underground feel, minus the gargling V8s. The question is, now Cupra does have a car all of its own in the Formentor, itself a family crossover, is there any room left for the Ateca?