Columnists, Andrew Frankel
MAY 22nd 2020
Andrew Frankel

Andrew Frankel

We are a nation of badge snobs – Thank Frankel it’s Friday

About 30 years ago Ford produced the fifth generation of Escort, a car so bad that there never was a sixth generation. By the time it was due for replacement, Ford knew it could never get away with such slickly marketed mediocrity again and produced a car so utterly transformed it would have been lunacy to retain the name. Which is how the Ford Focus was born.

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