See, accepted wisdom goes Lamborghinis are very good at certain things. Namely making noise, turning heads and… well, that's about it really. The Aventador is a case in point. Amazing looks, incredible engineering, ultimately not all that to drive. Not that most owners care, given the way it nails those rather superficial objectives.
And that is the moral high ground rivals like Ferrari and McLaren always cling to. Sure, Lamborghinis may get the camera phones clicking. But, like whichever Kardashian is this week's cover star, it's all about the spectacle of fame without any actual talent to back it up. Ferrari has its decades of blue-blooded racing history to draw on, McLaren more recent F1 heritage on which the rigour and purity of its road cars draw their credibility. Lamborghinis? They're just the noisy protest of a disgruntled tractor builder snubbed by Mr Ferrari, right?
And then Lamborghini made some tweaks to the 'truck' that is the Aventador, found itself a narrow window of free track time before the Nurburgring banned timed manufacturer laps in the wake of a tragic incident where Jann Mardenborough's flying GT-R killed a spectator and sent out factory driver Marco Mapelli for one shot at glory.