McLaren debuts 570S Spider at #FOS ahead of bumper fourth year of profit

While the automotive industry waits with baited breath for more details of Brexit, McLaren Automotive announced in Goodwood House its intention to continue with Track22, its ambitious business plan, "without deviation". "We are looking for political leadership and for the UK to influence the EU regulatory agenda to support niche manufacturers", said Paul Buddin, Chief Financial Officer.

Last year McLaren Automotive sold 3,300 cars worldwide, and is on course to sell 4,000 this year. Mike Flewitt, CEO of McLaren Automotive, told the assembled guests at Goodwood House that 4,500-5,000 cars would be "an appropriate volume for a sustainable business model, while keeping our cars exclusive".

North America still forms McLaren's biggest market, with one-third of total sales, and it grew by another 106 per cent last year. Meanwhile, European sales grew by 153 per cent, and even China, "a challenging market" for the brand, grew by 166 per cent. Perhaps the most significant growth came from Australia and Japan, up by 270 per cent and 198 per cent respectively.

Jolyon Nash, the debonair Sales and Marketing Director for McLaren, called 2016's growth "a once in a lifetime achievement in our business". He also highlighted the work of MSO, McLaren's special operations department, and their MSO Defined range, now available as aftermarket upgrades.

In total, last year the company made £649.8m in sales revenue and posted an operating profit of £68.8m, up 180 per cent year on year. 

The Woking-based company says it plans to be "the iconic sports car company" with absolutely no SUVs on the agenda. "It's a driver's brand", said Flewitt.