Popping by to see some friends recently for supper and some car talk, when I arrived my pal already had his laptop open in the kitchen on Porsche GB’s website, while he was helping his wife with the cooking.
He was looking at the Car Configurator on the Porsche GB site, to ‘spec-up’ his next potential car, a new Porsche 911 4 GTS. Wading through the configurator, a bewildering bunch of Porsche acronyms popped up to choose from, some standard, many optional, but nearly all baffling.
Try out the following abbreviations for a 911 yourself, for example, and see how many you can fathom…
Acronyms are not unique to Porsche of course, as bewildering abbreviations have been used by the automotive industry for many years.
We all understand ABS (anti-lock braking system), SRS (Supplementary Restraint System - airbag), ACC (Automatic Climate Control) and so on, but what about the ‘catchy’ marketing abbreviations such as SAHR (Saab Active Head Restraint, anti-whiplash read restraints, JTD (FCA Automotive) uniJet Turbo Diesel, SIPS (Volvo) Side Impact Protection System, WHIPS (Volvo) Whiplash Protection System, EDC (Renault/Dacia) Efficient Dual Clutch) and so on... It all gets very confusing.
Next time you’re playing with a new car configurator online, dreaming about your lottery win car, some of the following acronyms, now commonly used by the automotive sector, might be of use.