So what about the cars? No detail as yet, just an assurance the the stand-alone Polestar range of new electrified models will all be high performance. They will compete in “all market segments” and be aimed at the “world’s most demanding, progressive drivers”.
We can assume they will be Volvos underneath but they will not wear Volvo badges, just the Polestar name. Hot Volvos will continue to be sold under the Polestar Engineered brand. A Polestar spokesman said: “Synergies with Volvo will allow us to design, develop and build world-beating electrified high performance cars.”
New Polestar CEO Thomas Ingenlath said: “I am really excited to take up the challenge of establishing this exciting brand, developing a fabulous portfolio of bespoke products and channelling the passion we have throughout the Polestar team. The next chapter in Polestar’s history is just beginning.”
Whatever’s next from Polestar, we can’t wait to see it…
Top photograph courtesy of LAT Images