If you’re a fan of Bentley, you’ll either have been horrified or amused by the Flying Spur it showed off recently. Sporting a madcap cartoon of colours and scribbles by designer Rich Morris, the “Unifying Spur” as Bentley badged it, has been created “to celebrate diversity in all its forms”, and so launch Bentley’s Diversity and Inclusion strategy for the next few years. A Human Resources tick-box excise, a cynical marketing ploy, or the start of something altogether different and more profound in the world of luxury motoring?
How car brands are embracing diversity

Join our motorsport community
Get closer to motorsport at Goodwood! Join the GRRC Fellowship to be first in the queue for event tickets, to attend the GRRC-only Members' Meeting and to enjoy year-round, exclusive benefits.