Road, News
JUN 03rd 2021
Erin Baker

Erin Baker

How car brands are embracing diversity

If you’re a fan of Bentley, you’ll either have been horrified or amused by the Flying Spur it showed off recently. Sporting a madcap cartoon of colours and scribbles by designer Rich Morris, the “Unifying Spur” as Bentley badged it, has been created “to celebrate diversity in all its forms”, and so launch Bentley’s Diversity and Inclusion strategy for the next few years. A Human Resources tick-box excise, a cynical marketing ploy, or the start of something altogether different and more profound in the world of luxury motoring?

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