The idea of paying out a significant amount more than normal for a helmet would normally be something you do for an improvement in some kind of tangible quality. It could be for more safety, it could be for a lighter material, you could have finally had that bespoke leopard-print flame motif you always wanted wrapped onto the outside. But Hedon believe that there’s more to a helmet than just its safety. It can be a piece of fashion too, something you both enjoy wearing and are happy to have on your shelf at home. Perhaps it could even be perceived as art?
Founded in 2011 Hedon is, perhaps unsurprisingly, a play on “hedonism”, with particular note paid to the pun in the first syllable. The idea was to move away from the staid, ordinary designs that festoon the market, identikit black or white kit with the odd over-designed fluorescent number or replica Valentino Rossi design. Hedon helmets set out to create something that looked different, without compromising the safety element that, at its very basic form, is a helmet’s only point.
One simple look at the company’s Instagram account will tell you what aesthetic Hedon is going for; this is high fashion, an almost limitless canvas for the more discerning biker to paint on. Helmets can be matte or gloss, but most are understated, relying on the base design to set them apart.
That base design, in our case in “Hedonist” form, is almost simplicity itself. We opted for a simple matte grey, which is finished with light brown leather around the edges. This is an open-faced helmet – Hedon do offer closed-face too – so a trio of poppers are positioned above the brow in order to clip on any visor you may wish to use.