Road ,News
JAN 31st 2018

Bob Murray

Cupra to graduate from fast boot badge to bonafide brand

For 22 years the Spanish word for hot hatch has been ‘Cupra’. It has engendered a following among younger and sportier drivers that overshadows even the name of its manufacturer, and now it’s official: ‘Cupra' is to be a brand in its own right. 


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