Datsun, a marque with a 100-plus year history to its name, is to end as a carmaker, as the Nissan group reverts from the expansionist approach of former CEO Carlos Ghosn. This follows the withdrawal of Nissan’s luxury arm Infiniti from the European market, with the large-scale contraction a move to focus on core models and big-selling segments.
Nissan has officially killed off Datsun
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Though withdrawn from the market, Datsun customers need not worry. Nissan fully intends to look after owners with the appropriate aftercare they’d expect. The last units still in inventory to sell will be the last of some 20 million Datsuns sold around the world over the years. Whether they’ll be the last ever?
Time will tell.