Zagato’s planned October reintroduction of Iso Rivolta will be at least the fifth attempt at reviving the Italian marque since the exclusive sports car maker’s demise in 1974. Founded by Renzo Rivolta in 1953 to initially produce refrigerators, scooters and the original Isetta bubble car (the production rights to which were quickly sold to BMW), Iso Rivolta’s first expensive sports car was revealed in 1963, the Corvette-powered IR300 GT coupe.
Following Iso’s 1974 bankruptcy, the Company’s Lele GT coupe model was briefly continued by Enzeta, with this venture only lasting until 1978. In 1993, the distinctive Iso Rivolta griffin logo and name briefly reappeared on the stillborn Grifo 90 concept car, with another prototype and failed revival attempt in 1996. In 1998 Zagato presented a cute Iso IsiCity microcar prototype with the marque name making yet another brief comeback in 2017 via the Milanese styling studio’s Iso Rivolta Vision GT Zagato concept. Hopefully this time around the Iso Rivolta name will be here to stay, and we look forward to seeing the first GTZ production car this coming October.