In 1962 early versions of the world’s first production mid-engined sports car – the Rene Bonnet D’jet – used an apostrophe, placed there to ‘force’ the local French buyers to pronounce its name as the exotic, high-tech sounding ‘jet’. The apostrophe was dropped for 1965 when Matra took over the production of this pioneering and sadly overlooked coupe (said with feeling, as I’ve owned one of these for over 20 years!), and as Djet exports grew, the model was finally re-named Jet from 1967 onwards to make more sense outside of its country of origin. Beach buggy pioneer Bruce Meyers also used an apostrophe to amusing effect on his late ‘60s Tow’d dune buggy.
In the 1970s the French KVS Gad’jet microcar unusually used an apostrophe mid-name, and in more recent times, a raft of passenger car boot lids have been graced with an apostrophe. These include the hilariously ridiculous SECMA Fun Tech Extr’m and Weez d’Eon French ‘voitures sans permis’ models, plus the Daewoo d’Arts (the Ital Design-styled city car, which ultimately became the first-generation Matiz), the Honda That’s (a Japan-only small MPV, supposedly named by Honda as ‘that’s the car I want!’), and the odd Mercedes-Benz-esque Filandi Ever’s sports car, later rebranded as Ever-S.