Jeep: unquestionably a glorious name, the mere whisper of which conjures images of mud-plugging, dune-bashing and rock crawling. It’s a brand that is recognised the world over as ‘an original’ – it’s the real deal.
More than that, it’s an American original, like a pair of Levis. What could be more authentic? In the UK we have Land Rover, but we all know it was the Americans that pioneered the General Purpose quarter-tonne 4x4 Utility Vehicle that helped the Allies win the Second World War. Or is that over-egging the pudding?