Chris Hoy to lead Eroica Britannia vintage bike ride

15th September 2021
Adam Wilkins

Eroica Britannia is a two-day family-friendly vintage cycling festival that is relocating from the Peak District to Goodwood next year (5th-7th August 2022). The event will be previewed with a taster event during this weekend’s Goodwood Revival with a scenic 20-mile tour led by Olympic cycling legend Sir Chris Hoy.


Following a lap of the historic Motor Circuit, the six-time Olympic champion and Goodwood’s new cycling ambassador will lead the peloton of Eroica fans around the South Downs and the Goodwood Estate.

Eroica Britannia is dubbed the world’s most handsome bike ride. Next year’s event will feature brilliant entertainment, pit stops showcasing local produce, and the chance to ride vintage bikes on the same roads where cycling heroes hotly contested the 1982 UCI Road World Championships.

Some 150 riders have volunteered to participate in this celebration of Eroica Britannia’s move to Sussex, all in aid of Revival charity The Coachmakers. Following the lap of the Motor Circuit, cheered on by the Revival crowd, the riders will tackle the famous Kennel Hill, one of the stages of the 1982 UCI World Championships. Sir Chris Hoy will then lead the riders – or Eroici as they are called – past Goodwood landmarks such as the Racecourse, The Kennels and Goodwood House before attacking the renowned piece of tarmac known as the Festival of Speed presented by Mastercard Hillclimb.


Sir Chris Hoy said: “I am thrilled to be making history and leading the pack for the first Eroica Britannia ride out from Goodwood. I love the ethos of this world-famous vintage cycling festival: it celebrates the sheer joy of exploring the world on two wheels. Eroica Britannia rides are not races; it’s not about going fast or having the latest piece of kit. Instead, it’s about enjoying the open road, taking in the views and making friends.”

The Duke of Richmond said: “We wanted to offer people a chance to experience a taster of Eroica Britannia at the Goodwood Revival and officially launch cycling as yet another sporting pursuit you can enjoy on the Estate. We’re grateful to all the participants who have helped bring our vision to life and especially Sir Chris Hoy for sharing his passion for cycling with us all. We’re looking forward to welcoming vintage bike fans from all over the world when the Eroica Britannia festival takes place at Goodwood in 2022.”


Goodwood bought iconic vintage cycling event and lifestyle brand Eroica Britannia in June 2021, marking the Estate’s first investment in the popular cycling market. Moving to Goodwood cements a new and permanent home for Eroica Britannia. While the event had become an enormous success in the Peak District, it needed to secure a venue that would enable it to keep pace with the growing number of visitors yearning to tap into the stories and legends of cycling’s heroic age.

As with all Eroica events worldwide, the ride will be a test of endurance and a celebration of cycling’s glorious past, complete with fastidiously assembled retro bicycles and matching period-correct kits. Lycra is frowned upon.

For more information, and to sign up for ticket alerts, click here.

  • Revival

  • Revival 2021

  • Eroica Britannia

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