Eroica Britannia: Vision
Eroica Britannia stands for authenticity, adventure, heritage, and passion. Riding through beautiful countryside on vintage bikes rekindles the adventurous spirit an earlier era.
More than a bike ride, Eroica Britannia brings the past to life and challenges each rider to accomplish something great.
Giancarlo Brocci, the Italian founder of L’Eroica, encourages us to "discover the beauty of fatigue and the thrill of the conquest."
We remain true to Giancarlo's vision.