Marie Claire, the women’s fashion and lifestyle magazine, announces the winners of its annual Sustainability Awards next month and I’ve been judging the automotive entries. Brands must demonstrate a green initiative that has benefited people and planet, and been disruptive (in a positive sense). There is also an award for the best electric car that must also have demonstrated something new and exciting in its development that will benefit the planet and society. A tall ask, and the shortlist would be very short indeed if I was presenting this award five years ago. But now look where we are: there are some incredible ideas breaking through the rigours of what a production cycle demands. Car brands are responding to increasing consumer analysis of their carbon footprints.
The race is on to build a truly carbon‑neutral car
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