We've had exclusive access to the Ferrari Luce at the Festival of Speed

12th July 2026

Annabel Heaton

The crown for the year's most internet-breaking, hotly debated car launch has officially arrived, but it is extremely low key. The Ferrari Luce is here at the Goodwood Festival of Speed presented by Mastercard, but it’s not on public display on the stand. It’s not even in the cordoned off VIP area.

Nope, if you want to see the most controversial Ferrari of all time, you need be a serious potential buyer to receive an invitation to view it and prod it in real life rather than drawing your verdict from what you’ve seen on a screen.

As the Prancing Horse’s first-ever fully electric vehicle, the Luce was always going to face an uphill battle with purists. Compounding that tension is its radical aesthetic identity. Penned in a secret collaboration with LoveFrom, the creative collective spearheaded by legendary former Apple design chief Sir Jony Ive and Marc Newson, the Luce looks less like a traditional sportscar and more like a minimalist, futuristic sculpture.

Up close, it becomes instantly clear that every single panel of its sweeping, single-volume profile has been ruthlessly sculpted with aerodynamics at the forefront. Massive, record-breaking 24-inch bespoke Pirelli P Zero E tyres fill out the arches of this imposing five-seater, giving the avant-garde machine a surprisingly muscular, authoritative stance.

But do not let the silent, button-free interior or the lack of exhaust pipes fool you – Maranello has not diluted its DNA when it comes to raw firepower. The Luce is a technical powerhouse, driven by a proprietary, four-motor electric setup that unleashes a monumental 1,050PS (772kW). Its instantaneous torque rockets it from 0-62mph in a mind-boggling 2.4 seconds on its way to a top speed of 192mph.

With the car tucked away out of sight of the many, the motoring world remains deeply divided. For many lifelong enthusiasts, it is tough to reconcile a brand so inextricably linked to the visceral scream of high-revving internal combustion engines with a silent, hyper-digital future. Yet, because Ferrari notoriously refuses to do anything in halves, the Luce makes one thing undeniably clear: the high-voltage era of the supercar has arrived, and it is going to be impossible to ignore.