NewMan
Quite the opposite to Castrol. The NewMan livery wasn’t found in multiple championships, it wasn’t even seen on multiple cars. NewMan sponsored a Porsche 956 that won Le Mans and, as far as we are aware, absolutely nothing else. But, and here’s what gets it on this list, NewMan’s yellow, white and black looked even better on a 956 than Rothman’s blue, red, gold and white.
NewMan was a French clothing firm most famous for its jeans and joined the ranks of motorsport sponsors in 1983 by partnering with Joest, which ran a Porsche 956 in the World Endurance Championship. The car, chassis 105, finished third in the championship in 1983, but it was in 1984 that its iconic status was confirmed, with victory during a race in which the factory Porsches were absent.
For 1985 Joest bought chassis 117, a 956B, and won again, still bedecked in that wonderful yellow, white and black livery. When we saw it at SpeedWeek presented by Mastercard in 2020 we at GRR couldn’t help but fall in love. And, it chalks another mark for the rule of three.