MAR 10th 2016

Retro beauty – the incredible 1953 Pathé‑Marconi truck

Remember when even large trucks could be beautiful? The 1953 Wimille Pathé-Marconi advertising truck, seen at Retromobile, was styled by Philippe Charbonneaux, a multi-faceted designer who fully indulged in the world around him. As well as being an automotive designer, notably for the likes of Renault, Delahaye and Bugatti, he also penned televisions, buildings, toys and more.

It’s perhaps natural, then, that he was responsible for the Pathé-Marconi advertising truck that melded the worlds of transport and entertainment. Nicknamed Ambassadeur, perhaps the Wimille’s most novel feature is the performance stage that raises from the roof.

Charbonneaux never retired, one of his final automotive works being the Ellipsis concept of 1992. In this video, his son Hervé Charbonneaux shows you around the wonderful Pathé-Marconi truck.

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