For BMW’s design chief Adrian van Hooydonk the look of the X7 concept is achieved by few but “intently focused” lines, combining “horizontal dynamism and vertical solidity”. The result is unlike anything else in the range – Adrian’s Chris Bangle moment? – but also as expressive a BMW as any. Perhaps even more so.
Inside, BMW is promising an interior experience unmatched by any BMW past or present. It certainly offers the largest interior of any BMW under that vast panoramic glass roof. It’s a three-row car with three pairs of seats, the individual mid-row chairs offering all the functionality and adjustment of the front two. For production it’s likely there would at least be the option of a seven-seat version.
It’s a very minimalist design inside with, as BMW says, everything “pared down to the essentials” but with masses of discreet technology – the firm says the car is brimming with connectivity and will offer seamless integration with the owner’s digital world – and high-class materials.
The modern-luxury aesthetic here is characterised by olive-bronze leather with gold pigmentation, Smoke White leather, open-pore ash wood in a dark-stained, matt finish and both matt and polished aluminium elements.
For the driver, there’s the promise of a new operating concept based around the interactive use of twin dashboard displays.