This year they'll be feasting their eyes on the new 812 Superfast, Ferrari deciding it wasn't going to play the 'save it for press day' game and revealing the car ahead of the show. An evolution of the F12 incorporating some of the technology from the extreme TdF version, it'll certainly live up to the name thanks to that astonishing 789bhp naturally-aspirated 6.5-litre V12.
Ah yes, that name. Sounds a bit daft doesn't it? It's certainly been subject to a bit of ridicule on social media. What many of those wags don't seem to realise, is that it's a badge of some distinction in Ferrari history, first applied to a wild looking Pininfarina design study of 1956 based on the 410 Superamerica. The two-tone paint, oh-so-50s fins and pillarless cantilever roof were very obviously geared to American tastes but were toned down for the second study, revealed in Turin in 1957.
Fast-forward to 1960 and Pininfarina revealed the Superfast II, based on the 400 Superamerica. Further evolutions were shown, including the Superfast III at the 1962 Geneva show and then in 1964, also at Geneva, the 500 Superfast. This was the closest the model came to mass production, just 36 built in two series. One of those, from the initial batch of 24, was fitted with a five-speed gearbox and rear seats and sold to a British property developer. And here it is for sale again, listed as POA.