Anyway, back to the shopping list. Customers have a veritable smorgasbord of decent gear to choose from now. Look at Bentley’s Home Collection: the inside of your house can now replicate the inside of your Flying Spur, which may not be as weird as it sounds in a few years’ time when we’re all used to the car cabins being that “third space” after the home and office, in which to relax or work. The line is increasingly blurred.
Bentley Home furniture includes sofas, chaise lounges, armchairs, coffee tables, cabinets and even beds. There are the usual fragrances and sunglasses but also golf clubs, handbags, ties, photo frames, and a brightly coloured range of sports clothing for adults and kids. None of it is overtly branded; Bentley knows its customer base is a discerning bunch.
Aston Martin is equally savvy: they teamed up with Silver Cross recently, purveyors of classic prams, to do a special-edition “luxury pram system”, the Silver Cross Surf Aston Martin Edition, yours for £3,000 from Harrods. As ever, materials, design and engineering were of uppermost importance. That might be pushing it too far for some, but there’s some nice artwork, and cashmere socks currently on sale for £84.