BYD will showcase the future on an epic scale at the 2026 Festival of Speed

On a stand that will feature several different zones housing things like robots, driving simulators, hospitality, and cars of course, BYD is clearly hoping to capture the attention of everyone in attendance at this year’s Festival of Speed.

If the sprawling 2,016-square metre, multi-tier structure doesn’t catch your eye, the Yangwang U9 Xtreme, which recently recorded a top speed of 308.4mph and will be on display on the BYD stand alongside the U8L SUV, probably will.

BYD has also announced plans to officially launch its premium offshoot Denza here in the UK at the 2026 Festival of Speed. As part of that, we’ll get a first proper look at the Z9GT, the BAO5 and the D9.

Alongside the cars we've seen before, BYD has also teased several reveals, including at least one global launch. We’ll watch this space for more detail in the coming weeks.

Another facet of BYD’s presence at the Festival of Speed is its own bespoke off-road course, which will give attendees the chance to experience passenger rides in the new BYD Shark pick-up and the Denza BAO5.

BYD will also be flaunting its catalogue of cutting-edge technology, some of which is already deployed in its current crop of cars, the likes of which you’ll be able to see in the metal at Goodwood.

Perhaps most interesting to day-to-day EV drivers will be the FLASH Charging, which BYD claims can replenish its next-gen battery with more than 220 miles of charge in five minutes.

You’ll also be able to learn more about Vehicle-to-Grid (V2G) charging, and BYD’s DM-I hybrid tech. There’ll be robot dogs, too, so if nothing else, you’ll have to go and meet them.

“The Goodwood Festival of Speed is one of the most exciting dates in the automotive calendar,” said Stella Li, BYD Executive Vice President. “And we wanted to present our BYD, Denza and Yangwang brands in a way that’s truly fitting for such a prestigious and enjoyable event.

“Our record-breaking stand achieves just this; not only does it align our brands with Goodwood’s rich automotive and motorsport heritage, but it is a fabulous stage from which to present the global debut of an all-new model, as well as the breadth, appeal and technology of the BYD Group.”

The 2026 Festival of Speed will take place from 9^th-12^th July, and we’ll have more announcements like this one from many of the world’s most popular automotive brands as we prepare for the summer’s biggest event.

Tickets for the Festival of Speed are limited. Friday, Saturday and four-day passes are now sold out and Thursday tickets are selling fast. If you’re not already part of the GRRC, joining the Fellowship means you can save ten per cent on your 2026 tickets and grandstand passes, as well as enjoy a whole host of other on-event perks.