OCT 09th 2014

Luca di Montezemolo: 'Follow that' says Ferrari

Ferrari leader Luca di Montezemolo made an eloquent point about the reasons for his departure from the company at his final Paris show press conference last week.

Now Ferrari appears to be making a point of its own: the company has just published this video tear-jerker of a farewell presentation by the Presidente to Ferrari employees at Maranello, where the outflowing of respect and admiration for the departing boss is plain to see – even for those of us who don’t parlano italiano.

Ferrari has even gone so far as to title its video ‘An enduring love story’.

So is the implied sub-title for new man Sergio Marchionne simply: ‘Follow that…’?

As Ferrari enters a new era that could become dangerously political, enthusiasts everywhere must be hoping the company keeps its eye on the ball.

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