‘They don’t make adverts like that any more,’ we bemoaned the other day, when we dug out this classic promotion for the Peugeot 205 GTi (OK, I’m paraphrasing, but you get the gist). Well, it seems Peugeot has much nostalgia for its old adverts as it does for the days when it ruled the hot hatch roost.
This new ad for the 208 GTi takes the original, complete with low-flying Hercules, adds the new car and dose of humourously iffy CGI to great effect. It’s a great ad – and even nods to the fact that Peugeot has kept us waiting 30 years for a suitable 205 GTi follow-up.
It raised smiles in the GRR office.