The artisans of Goodwood Revival: Really Wild

Sustainable fashion is central to what makes the Revival such a special fixture in the UK autumn season. It is why we love working with brands that share our belief in heritage clothing made with care, purpose and longevity.

Really Wild London is one such brand, and visitors will find them at stand 52 in the bustling shopping village in Revival’s popular Over the Road area.

“What we love about Revival,” Swarovski shared, “is the extraordinary care that goes into bringing an era of British style, motoring and culture back to life. Everyone becomes part of it, right down to the way people dress, and there is a real sense of celebration throughout the weekend.”

“We always feel very much at home here. Our roots are set firmly in British country life, and we share that same deep respect for tradition and heritage.”

Really Wild has always placed the highest value on quality, craftsmanship and the skills that have been passed down through generations, while finding ways to make those traditions relevant to how we live and dress today. That shared appreciation for craft, quality and preservation also connects Really Wild with Revival’s Revive & Thrive ethos, as Swarovski explained:

“Revive & Thrive is something we deeply believe in at Really Wild London — cherishing things and giving them the attention they deserve. Nothing new can quite compete with something that has been loved and cared for over a lifetime, whether it is a classic car, a beautiful painting or a beloved tweed jacket.

“We have always believed in choosing beautiful materials, working with skilled makers and creating clothes people genuinely want to keep and wear for a lifetime, carrying memories with them.

“We feel at home at Revival because it also celebrates preservation and restoration.”

Really Wild’s approach to sustainability is rooted not only in materials, but also in long-standing relationships with heritage makers.

“Our relationships with the people behind Britain's great textile mills mean so much  to us. We work closely with established mills in Scotland and Northern England, and we have enormous respect for the highly skilled artisans whose knowledge and experience have been passed down through generations and who continue to bring these exceptional fabrics to life. These are ties we feel very fortunate to be able to support and continue.”

This year marks an exciting new chapter for the brand. “This year feels particularly special for us,” Swarovski continued. “For the first time at Goodwood Revival, we are presenting a preview of our new Really Wild menswear collection under my leadership.

“The collection has grown directly from the world of Really Wild and includes tailored country clothing, beautiful tweeds, knitwear and evening pieces finished with leather trims and corduroy detailing drawn from traditional shooting dress.”

The collection reflects a balance that sits at the heart of Revival: honouring the past while making it feel relevant today. “One of the things we love most about Revival is that dressing well is very much part of the experience, and there is a wonderful sense of personality in the way guests interpret the period.

“We do not try to reproduce vintage clothing. Instead, we take inspiration from those traditions and make them work for the way people live now. That meeting of past and present is one of the reasons we enjoy being at Revival so much.”

Visitors to the Revival from 18^th–20^th September will be able to discover the complete Autumn Winter 2026 range for both men and women. Swarovski and her team will be on hand throughout the weekend to talk through the collections, fabrics and inspiration behind individual pieces.

They will also offer personalised monogramming on selected items at their stand, giving purchasers the opportunity to make a Really Wild piece uniquely their own.

“It is a small, personal detail that we felt was just right for Revival,” Swarovski added. “We love the idea of someone leaving with a Really Wild piece that feels a little more their own — and hopefully something they will enjoy for many years to come.”

Images courtesy of Really Wild. 

Saturday tickets and 3-Day passes for the Goodwood Revival have now sold out, and Friday and Sunday tickets are limited. 

If you’re not already part of the GRRC, you can sign up to the Fellowship today and save ten per cent on your 2026 tickets and grandstand passes, as well as enjoying a whole host of other on-event perks.