In the midst of new model launches and upcoming motor shows, Triumph has launched an initiative to support local cafes and biker stops that have struggled with months of closure during the pandemic.
In a similar vein to Rishi Sunak’s ‘Eat out to help out’, the ‘Ride Out to Help Out’ campaign (see what they did there?) encourages bikers to nominate small businesses, such as cafes and pubs, which would usually be a destination on their ride.
The manufacturer is then marking these on a map, allowing the motorcycling community to locate them, and offer some much needed custom.
Launched on September 6, the map already features almost 50 favourites, with nominations coming in from across the community, including Triumph brand ambassadors Victoria Pendleton, George North, Maria Costello MBE and George Clarke. Everywhere from Loomies to London’s Bike Shed, Bafflehaus in Pontypool to Dublin’s Thunder Road Cafe is pinpointed, with a nice mix of traditional cafes and pubs, and trendier new venues.
Explaining the idea, Devron Boulton, Triumph UK & Ireland General Manager, said: “The last 18 months have affected us all in many ways. Now we’re able to ride freely with friends again, the Ride Out to Help Out campaign is a fantastic way of encouraging more bikers from further afield to visit the hidden gems that have been nominated. It’s time to grab our helmets and show our support.”
The map will stay live into 2022, with no limit to the number of locations. Riders can nominate their favourites at www.rideouttohelpout.com or by hashtagging #RideOutToHelpOut on social media. All nominated will be promoted via the Triumph website and social media channels.
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