Road ,News
MAR 07th 2023
Erin Baker

Erin Baker

The car industry needs to move quicker to avert climate catastrophe

CALLUM, the design consultancy set up by legendary car designer Ian Callum post Jaguar, has been exploring waste from the fashion and food industries as alternative materials inside cars. Unwanted lentils, rice, walnuts, coffee and eggs, and discarded jeans, have all been given new lives as seat materials and even translucent plastics for window-switch surrounds. It’s interesting work for the future, and taking waste from other industries and incorporating it into a circular economy is a more sound eco footing that responsibly sourcing new materials time and again.


Erin Baker

A former Motoring Editor at the Telegraph, Erin Baker combines a bike licence and race licence with a love of high-speed cars and penchant for embarrassingly low-speed crashes. Now she has two sons, she’s largely put her leathers to one side, preferring the cut and thrust of automotive industry debates and wondering which cars have Isofix…

Other Articles