Looking back over the years in which I’ve written this column, I find there’s a car brand that has always meant a lot to me, yet about which I have written hardly anything. One story about one car in 2018, a smattering of mentions in others stories and that’s about it. Yet this is a company with a noble history in Formula 1, sportscar racing and, particularly, rallying. Some of the most gorgeous, most covetable cars in history have worn its badge and I can’t even excuse myself by saying it doesn’t exist anymore. It does and last year sold more cars than did Alfa Romeo on the entire European continent, and in Italy alone. I refer, of course, to Lancia.
Will Lancia make a comeback? | Thank Frankel it’s Friday
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