Citroën has updated its logo for the 10th time in its 103-year history. In doing so it claims to have returned to its brand roots – by which it means the famous double chevron now has an oval around it for the first time since 1959.
The new logo will debut on a car for the first time at the end of September with the launch of a new concept vehicle, before being phased onto all Citroën models by the middle of 2023. It also looks as though this new logo will be presented in a variety of different colours.
The chevrons themselves have been simplified in a very Volkswagen kind of way, removing any semblance of the 3D effect first introduced in the early 2000s in favour of a 2D motif.
The logo itself is still very recognisable as the Citroën label, and we are grateful that the famous French brand has decided to stick with its ID tag rather than forsake it entirely as Skoda has recently announced it will do.
With this rebrand, Citroën has said it will “extend its core DNA for affordability, audacity and customer wellbeing.”
Citroën’s Global Brand Designer Alexandre Revert said: “As we look to the future, it was logical for us to close the loop by coming back graphically to André Citroën’s first logo which represented the genuine promise of affordable and innovative mobility for all. Progressively moving to a more prominent and visible brand signature for our future designs is a significant if subtle evolution, where the precision of the technical, functional chevrons are embraced by and contrasted with the warmth and almost human softness of the oval that surrounds them.”