Pininfarina reckons the Pura Vision echoes iconic designs of the past, for instance in the low hood and high fenders, which are said to recall the 1947 Cisitalia, while the overall sculpture of the upper body, particularly that rigid beltline, takes inspiration from yachts. The sculptural hood is long and tumbles down into a low snout, defined by a width-spanning furrow in which the lights are embedded. That along with the stubby overhangs make the Pura in ways more ‘super GT’ than ‘SUV’.
In profile, the glasshouse is slim and raked, with the tapering rump putting us somewhat in mind of the Aston Martin DBX. Save for those slim horizontal blade-like lights, perhaps. It’s unfussy, albeit with enough details among the sculpted surfaces to keep it from being bland. It’s purposeful rather than gratuitous.
Perhaps the most dramatic detail of the Pura Vision Concept’s design, is those doors. We said above they’re suicide, like the Purosangue. That’s not strictly true. They're what Pininfarina calls ‘tri-opening’, with the body elements moving outward and the glass rising up with the roof like a gullwing.
“Pura Vision embraces the DNA of iconic vehicles from Pininfarina’s past, to shape the future with sharp lines and a modern aesthetic,” said Dave Amantea, Chief Design Officer, Automobili Pininfarina.
“It is distinctive from every angle and showcases our PURA design philosophy on a new kind of vehicle. A dramatic presence, inviting interior and curated materials make this a car like no other, yet clients will recognise it as a Pininfarina with its beautiful body, timeless proportions and technical lower body detailing.”