Impressive as they are, other performance arms of this type simply don’t have the spread of achievements such that AMG has. Some have their names to multi-million-pound hypercars, others have home-grown in-house sportscars. All of them seem to have nailed the advantageous brand marketing side of having a halo performance brand, but AMG has a slice of all those pies, and more. From hypercars to trim lines, tuning, engine building, racing, consulting, manufacturing and more, AMG has in its 50 years proven its prowess in all. Then, of course, there’s the lunacy of the cars we all know and love, for which AMG has become famous but should not be exclusively known.
What does the future hold? Based on everything we’ve established, only expansion and ascension, we suspect. With on-going F1 domination, the F1-powered hypercar on the horizon and the promise of new and spectacular models year-on-year, we don’t see the AMG onslaught slowing anytime soon. Long may they power on. We can’t wait to see that hypercar in action on the Hill in the not too distant future.
Photography by Tom Shaxson, Jayson Fong, Drew Gibson, Jochen Van Cauwenberge, Nigel Harniman and George Gunn