That would have been a Lancia. In the 1930s Freddie March, the current Lord March’s grandfather, used to have his friends from the Lancia Owners’ Club round so they could race each other up the drive past the house. The habit caught on…
Eighty years on it is entirely appropriate that Fiat Chrysler Automobiles (FCA) is using the 2017 Festival of Speed presented by Mastercard to launch FCA Heritage, dedicated to looking after four of the group’s most historic and evocative marques: Abarth, Alfa Romeo, Fiat and of course the most innovative of all, Lancia.
FCA Heritage’s job, its manager Marco Fazio tells GRR, is to coordinate all the four brands’ activities in the world of classic motoring. This includes services to owners such as a Ferrari Classiche-type certificate of originality for classics from each of the marques. Lancia Classiche and Abarth Classiche are the first two to get off the ground.
FCA Heritage’s collection comprises some 600 cars in Turin and Milan, including the very first examples of each of the brands and examples of the most famous road cars and motorsport machines like Alfa F1 cars and Integrale and Stratos rally weapons. The cars are on display in FCA museums as well as used at events like FoS around the world.