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Central Feature

Over the years, the Central Feature has developed into one of the most eye-catching and iconic aspects of the Festival of Speed presented by Mastercard 


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Lotus: A new, interactive direction

In 2021, Lotus took the Central Feature in a unique direction, blending a dramatic sculpture with immersive AR technology. Visitors could use their smartphone to view virtual Lotus cars race around an interweaving set of air roads that swept through the Central Feature. Meanwhile, those watching from home could bring the sculpture to life in digital form in their living room, enabling them get closer to the Festival of Speed’s central attraction than ever before. The Lotus moment was a daily must-see, featuring the newly launched Emira and the all-electric Evija hypercar. What will 2022 bring?

EXPLORE LOTUS AT GOODWOOD

Car fans all over the world have been looking forward to the 2021 Festival of Speed, having been deprived of major motoring events for so long. Whether you attend in person or are watching from home we wanted to make the Lotus experience as immersive as possible and an event to remember.
Simon Clare
Executive Director, Marketing, Lotus Cars

A heritage celebrating automotive design

Gerry Judah was first commissioned to produce a Festival of Speed Central Feature in 1997, when Ferrari took the role of Central Feature marque. At its heart, it is a celebration of automotive design, fuelled by motoring heritage and Judah's creativity. Judah has a diverse CV. He has been commissioned by rock bands for their energetic stage shows, but at the other end of the spectrum he has created sculptures for celebrated museums, such as a piece for the Imperial War Museum's Holocaust Exhibition in 2000. His range gives the Central Feature a renewed energy each year, as car manufacturers take turns to partner with him and create a truly memorable sculpture.

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Central Features throughout the years

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2021 - Lotus

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2019 - Aston Martin

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2018 - Porsche

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2017 - Bernie Ecclestone

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2016 - BMW

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2015 - Mazda

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2014 - Mercedes

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2013 - Porsche

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2012 - Lotus

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2011 - Jaguar

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2010 - Alfa Romeo

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2008 - Land Rover

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2007 - Toyota

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2006 - Renault

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2005 - Honda

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2004 - Rolls-Royce

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2003 - Ford

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2002 - Renault

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2001 - Mercedes

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2000 - Jaguar

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1998 - Porsche

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1997 - Ferrari

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1996

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1995

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1994

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1993

Event Information