Established in 1872, Pirelli stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. It is among the world’s leading tyre producers and associated services and is the only pure consumer tyre company.

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We have to do more

"We have to do more" is the idea guiding Pirelli towards sustainability. How can tyre technology reduce the impact of mobility? Do you know what a rubber tree looks like? The answers to these and more questions can be found at Pirelli’s stand, where the focus is what we already do and what we plan to do to keep innovating in a conscious way.

Racing Spirit

Come check out a full-size Formula 1 single-seater and see how you compare to professional racing drivers competing in Pirelli-supplied races: at Pirelli’s stand you can challenge your friends on our driving simulators.  



Unleash the full potential of your electric drive. Delve into the technology that makes Pirelli Elect tyres the best choice for electric and plug-in hybrid cars.