Acorn winner

20th June 2019

Goodwood House Manager, Shelley Freeland, named as one of the most influential young people in the hospitality industry.

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We are delighted to announce that Goodwood House Operations Manager, Shelley Freeland, has received an Acorn Award, and been named one of the most influential young people in the hospitality industry.

Since their inception in 1986, the Acorn Awards, affectionately known as the 30 under 30, have sought to recognise the flair and passion of 30 of the rising stars in hospitality.  

Shelley attended a prize giving event at the luxury five star Coworth Park Hotel in Ascot, Berkshire, and a celebratory weekend which included team building exercises to test their teamwork and competition skills. Previous recipients of the Acorn Award include the celebrity chefs Marco Pierre White and Jamie Oliver.

Speaking about her award, organised by the industry magazine The Caterer, Shelley said: “Winning an Acorn is one of the greatest achievements in my career. I love my job as no day is ever the same at Goodwood and you cannot always predict how your day will turn out.”

“Working in hospitality at Goodwood is so diverse and the opportunities for growth and to experience new things keeps you engaged and motivated. It can be very rewarding, from the wonderful people you get to work with, to delivering a great customer experience. You really do have the power to make someone’s day and that’s a great feeling.”

At the age of 19, Shelley began her Goodwood career as Junior Supervisor for the Aerodrome Café, where she was responsible for its day-to-day running. She moved on from the café into a role as Events Administrator with the Goodwood House team. Shelley worked closely with the House Manager and learnt about the running of Goodwood House, which is home to world renowned events such as Goodwood Festival of Speed, as well as being a location for conferences and weddings.

Since then her drive, ambition and determination projected her to the role of Operations Manager at Goodwood House in 2017, and at the age of 26, she is the youngest member of the senior leadership team at Goodwood working alongside the Directors and Managers. Within her role, Shelley has financial responsibility for Goodwood House and Motor Circuit Catering.

In my first year in the role of Goodwood House Operations Manager I had to make a big step up from a co-ordinator role to be responsible for delivering 120 events per year and over 350 staff at events. I had to get to grips with everything extremely quickly, make some tough decisions to help save costs and turn things around

Shelley Freeland

Goodwood Entertaining and Hospitality Managing Director Andrew Coggings said: “Having beaten off competition from across the country, this should be recognised as a huge achievement for both Shelley and Goodwood and we are all very proud of her. This is a fantastic and well deserved achievement in Shelley’s career.”


Set at the heart of the Estate, Goodwood House is the most striking location for entertaining

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