The Society arose from a gap in our appreciation of clouds. “Omnipresent and ever-changing, clouds are among the most beautiful parts of nature,” says Pretor-Pinney. “But I’d noticed – particularly in this country – that we just see them as bad weather. We’d become blind to their beauty.” He hopes that A Cloud A Day will be a daily reminder to look up. “We should all spend a few minutes a day with our heads in the clouds. It puts your feet on the ground. Cloud-spotting is good for the body, our creativity and most deeply, our souls.” It’s a route, he says, to the happiness that comes from finding beauty in the everyday.
Since the Society began, mindfulness has become a huge trend. While this is welcome, Pretor-Pinney sees a twist. The sky, he says, is dynamic and evocative: it’s about engaging with something bigger than us, reminding us that we’re not in control. There’s also a “trainspotting” aspect to it – cirrus, cumulonimbus, stratus and so on – which anyone who paid attention in geography lessons should understand. “Clouds were first classified in 1802 by Luke Howard, a British scientist, who was influenced by Carl Linnaeus’ system for plants,” says Pretor-Pinney. “By 1896 [with the publication of the International Cloud Atlas] ten classifications were official.” And here the Society has made history, updating this system in 2017. “We proposed the new ‘asperitas’ classification: turbulent, chaotic and wavelike.” It’s now officially part of the cloud-spotting fun.